About Sara Kelly

I help purpose-led businesses grow by building strategic, distinctive brands with clarity and commercial focus.

With over 20 years in brand consultancy, across global names and founder-led startups – I bring sharp thinking, creativity, and intuition to every stage of brand growth.

My journey began early, inspired by my dad’s design agency and shaped by life’s twists. From publishing and junior roles to leadership, loss and health challenges. My path has fuelled my belief in brands that stand for something and the people behind them.

Since founding my consultancy, I’ve partnered with ambitious, values-led businesses to build brands that resonate, grow, and endure.